What The Google BERT Update Means to Your Brand

News of a new Google update or product doesn’t always catch mainstream attention. In case you don’t follow them closely, believe us, there are quite a few. But when it announced that Google has developed a new way for Google Search to better understand language, best believe, our ears (as a digital marketing agency) pricked up.

It’s called Google BERT (Bidirectional Encoder Representations from Transformers), and it is a system created to help Google understand what the words in a sentence mean but with all the nuances of context. Google sees BERT as very important saying:

digital marketing agency

What is it?

  • Google BERT is a neural network-based technique for natural language processing.
  • BERT excels at handling what is described as “context heavy” language problems.
  • It takes on an entirely different approach to learning, with the ability to take on billions of sentences at a time and to predict random selections of missing words from these sentences.
  • It adopts a good understanding of how sentences fit together.


What Does It Mean To You?

In the context of us (a digital marketing agency) and you (a business looking for assistance with your marketing), what does Google BERT actually mean?

Here at The Weblab, as a digital marketing agency, we’re great at creating an online presence for your business by using Search Engine Optimization (SEO) and keyword targeting to attract your exact audience for your specific business needs, to you. With the help of Google BERT, we’ll now be able to help the search engine better understand the queries that your searchers use, giving us an upper hand and you, better results from the efforts we make.

The BERT update will accomplish this by helping Google to understand the context (to break it down even more, think of context as the search intent ie. the goal that your audience has when typing into the search bar) of the search query better than before. Here is an example of how Google does that:

digital marketing agency BERT update

With our years of experience in creating websites designed to attract traffic and convert that traffic into sales, who better than us to adapt your website and the elements of it to take advantage of BERT’s abilities?

Over and above that, by creating content that is relevant to Google users that match their search intent, we can further take advantage of BERT’s pre-trained language model as it does a better job of understanding search engines queries. It’s our job to make sure we populate your website with content that perfectly tells the story of your brand and the unique offer you make so that BERT takes notice of this and rewards you with the traffic and leads that help your business to thrive.

Now you know how BERT and The Weblab can assist you in growing your online ranking. Ready to get started? Give us a call.