Whether you have a current website or are thinking of creating one for your business, its design matters more than you think! The overall look, interactivity and how optimised your website makes a difference to your audience and how well your website is received. In 2021 there are over 4.6 billion internet users, and over 1.7 billion websites exist! Since this is an ever-growing industry, it’s important to stay on top of trends and stats to keep ahead of your competitors.
A great way to learn about how best to optimise your website is by looking at well-researched stats. These statistics can show you which web design elements make a difference and which can seriously hurt your website if you aren’t aware of them.
Let’s dive into the important website design statistics you need to know in 2021 to improve your website enormously!
Quick Stats
- Over 61% of users won’t return to a website that is hard to navigate
- 57% of users won’t recommend an outdated/ poorly designed website
- Users on average spend 5,9 seconds looking at a website’s main image
- 83% of users want to access a website seamlessly across all devices easily
- 59% of people prefer looking at beautifully designed websites than simple ones
- 39% of users are drawn the most by colour when looking at a website’s design
- 84.6% of web designers attribute cluttered design to be a common mistake by businesses
- 90% of online shoppers deem image quality as the most important aspect of successful online purchases
- Online purchases can grow by 34% with a red ‘buy’ button as opposed to another colour
- 95% of users will read most, if not all, of the introductory paragraph if it’s bolded
Mobile-friendly website Design Statistics
- Mobile devices generate over 52% of website traffic
- 61% of users won’t return to a website that isn’t mobile-friendly
- 70% of mobile searches lead to an action
- Video accounts for 63% of mobile traffic
- 25% of users will switch to a different search result if it doesn’t display correctly on their phone
What Do These Stats Mean?
These mobile-friendly website design statistics emphasise just how important having a mobile-friendly website is in 2021. However, these stats also show that having a mobile-friendly website is just the base that needs to be built on to optimise your site fully. Therefore, you need to ensure that your website caters for multiple screen resolutions for a seamless move from one screen to another, ie. desktop to tablet to mobile device. Another important stat to note is the growth in popularity of video and how this will keep users on your website for longer. Mobile is not going anywhere, so it’s important to stay on top of its ever-changing trends to help keep your website relevant!
First Impression Statistics
- 38% of people will stop viewing an ‘unattractive’ website
- 88% of users will unlikely return to a website after a poor experience
- 94% of first impressions are design-related
- Users will form an opinion about a website in just 0.05 seconds
What Do These Stats Mean?
First impressions count, especially when it comes to the overall design of your website. Therefore, don’t always rely on your content to keep users on your site. Ensure that the first few seconds of your website makes an impact on your users. Viewers prefer a beautiful, interesting website that engages them to one that is plain. The first time interaction with your site should be memorable!
Responsive Web Design Statistics
- 83% of users expect a website to load in 3 seconds or less
- 34% of users of more likely to make a sudden purchase after receiving personalised content
- Users have an 8% attention span whilst visiting a website
- 39% of people will leave a website with pictures that don’t load or take too long to load
What Do These Stats Mean?
Having a slow-loading website will put you far behind your competitors as users want to get their information quickly and concisely! Slow load times, poor navigation and bad content structure are all responsive design flaws that lead to users leaving your site quickly.
On-Page Web Design Statistics
- Users spend about 5,59 seconds looking at your website’s content
- Visitors will spend 88% more time on a page that has videos
- 44% of visitors will leave a website without contact information
- 70% of small businesses are missing a CTA on their homepage
What Do These Stats Mean?
Quick takeaways from these stats are the needed presence of videos, calls to action (CTAs) and contact information on your site. Without a CTA, users may not know what to do next on your website, such as ‘buy now’, ‘sign up’, ‘call now’ or even ‘find out more’. These CTA’s need to be easily identified using bright colours or bolded text. Ensure that your site has some type of contact information as it makes you seem more credible and allows users to find out where you’re based, or they’re able to contact you for more information. Ensure that your site’s content is easily digestible with the ability to gain the main idea after a brief skim through.
Branding Statistics
- 75% of users make a judgement on a company’s credibility based on the design of their website
- 73% of companies invest in design to help their brand stand out from competitors
- Users will spend 6 seconds looking at your logo
What Do These Stats Mean?
Your competitors understand how important a well-designed website is for your brand. Therefore, make sure you’re investing in design to improve your overall website’s look and feel or even redesign your logo for a more modern, unique look. Website visitors look at your website, logo, images and more and make a judgement of your overall brand depending on how they are delivered. You don’t want to already be at a disadvantage from your competitors before you’ve even started selling your offering!
eCommerce Statistics
- 23% of small businesses don’t have a website
- 85% of consumers rate product information and pictures as the reason for choosing one online shop over another
- 50% of eCommerce sales come from mobile
What Do These Stats Mean?
The key takeaways from these stats show that if your small business already has a website, you’re already ahead of some of your competition. Next, you need to ensure that your website serves quality images and detailed product information to get that sale quicker, as a more informed buyer is one that is more likely to buy. Lastly, mobile is a must for eCommerce stores, so make sure your website is mobile-friendly, with all images and descriptions displaying well on all mobile device formats. Your site should be easy to navigate with suitable product categories and relevant suggestions for similar products or sale items. These are just some things to think about so you can create an easy shopping experience for your visitors!
Talk To The Professionals
Ready to start making tweaks or an entire overhaul of your website after viewing some of these practical website design statistics? With years of experience as website designers, we are always on top of the current trends, ensuring your website is fully optimised for a seamless experience! Schedule a free strategy call with us today to find out more about how we can improve your website design today!
