Social Media Marketing Engagement Strategies For 2020

Having an engaged audience on social media means having a following that is truly interested in your brand, and will show their interest by liking, sharing and commenting on the content that you post. That’s the dream, right?

But even if you are a trustworthy brand that is posting high-quality content, it can be difficult for organic engagement to take off. To help you along, Weblab has searched the internet for some of the best social media engagement strategies to help absorb your following.

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#1. Relevant Questions

People love sharing their opinions on topics that interest them. By ending off a post with a conversation starter, such as “What prints would you like to see in our next line?” or “Which is your favourite vegetarian meal option?”, you open the door for engagement and comments.
Some tips include:

• Ask questions which ask people to weigh in on something or share their opinion
• Reply to all comments to keep the conversation flowing
• Create polls and ask questions on Instagram stories!

#2. Create a Contest which Requires Comments

Everyone loves free stuff. So create a win-win situation where you give your community a chance to win a product or service, while you receive maximum engagement on that particular post. This social media advertising engagement strategy is always a winner when it comes to gaining traction, more followers and brand awareness.
Some tips include:

• Ensure that contest entrants are required to comment on your post in order to be eligible to win
• Asking entrants to tag friends is a good way to gain extra followers
• Provide a prize that would be appealing to a wide audience

#3. Know the Best Times to post

Don’t let your content get pushed to the bottom of endless social media feed. The more people that view your post, the better chance you have in them engaging. Knowing which times and days are best for posting can help boost your engagement tremendously. Here is a list of platforms and the best times for posting, based on user statistics from CoSchedule.

Instagram– 2am, 8-9am, 5pm
Facebook– 9am, 1pm and 3pm
Twitter– 12pm, 3pm, 5pm, 6pm
LinkedIn– 7-8am, 12pm, 5-6pm

#4. Offer

Your users and customers are easy to engage with nowadays because all you have to do is offer! Offering something like a discount or free shipping immediately grabs the attention of your users. Maybe someone was about to purchase your product before they saw the shipping price and decided against it. This is something to get you back in the minds of your users and customers. Some attractive offers are:

  • Instant coupons and discounts
  • Free product with purchase
  • Free shipping

Struggling with social media engagement strategies? Let us help you engross your audience! The Weblab can help by taking care of your social media content and implementing strategies that are right for your brand. Email us he***@th*******.za for more information on our social media packages!