Navigating the world of SEO and Google Ads, formerly Google Adwords, can seem like a daunting task, but this guide below will lay it all out on the table in a way that will make you excited to start your own campaign on your own budget and in your own time.
Companies are so different from the next, so the first and best feature we will discuss is Google’s ability to anticipate the best ways to cater to your campaign needs. Some business owners are overpaying for SEO and google ad services because they aren’t aware of the easy, smart Google Ad service available to them.
Know What Your Goal Is And Make Sure It’s Tangible
Before you start uploading your ads to Google Ads, you’ll need to identify what your main goal is for your campaign. Google Ads allows you to choose from these options:
- Sales
- Leads
- Website Traffic
- Product and brand consideration
- Brand awareness
- App promotion
*Google Ads also allows users to “create a campaign without a goal’s guidance, but if you’re an amateur at this software, stick with the options above and customize.*
Objectives
Before you even make your way over to Google Ads, you or your team needs to identify your objectives first. These are the top three things you should know before you tell Google Ads your goal for the campaign:
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What is your product?
Is it your website? A new app? An event? A specific product?
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Who is your audience?
Is your product specifically for 20-25 years olds in college? Or is it 21-year-old males? Try to really get specific. If you imagine your product or service as a person, who would they be?
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How is your target interacting with Google?
What kind of language are they using? Do they use shorthand when typing their search? Are they using voice search more or typing? If you don’t know the answers to these questions, check out this research site. These things change what keywords you will be spending money on.
Budget
As the market is changing, so is the budget you are able to spend on advertising is going to be. This is why Google Ads can help you be successful. They will give you options on your spending and you’re able to increase or lower that budget any time you want.
This is great for companies in a fluctuating industry, so they will be able to spend more on SEO and keyword bidding during peak business times.
For more information on all the other technicalities that entail a campaign on Google Ads and a step by step tutorial walking you through the platform, check out Travis Marziani on YouTube.
And as always, if you just want to give it away to the pros, check out Clutch, a reviews site that categorises companies based on the segments they excel in. You can also identify the best companies for your needs on Clutch sister sites, The Manifest and Visual Objects. The Manifest emphasizes service lines and Visual Objects is a business portfolio platform, so you can check out their case studies.
If you’re ready for our team at The Weblab. to conduct an SEO audit (it’s FREE) for your business, stop on by and fill out the form. We are looking forward to helping you further your business strategies and beat out the competition!
