Website design is a process that evolves alongside technology. This means that the more advanced the technology we use becomes, the more options open up for web designers. With this evolution, trends come and go over the years. How do web design trends fit into your website? Well, they can inspire changes that contribute towards different kinds of growth. While some trends may be fleeting, others offer insight into where digital marketing platforms are headed. In this blog, we highlight some of 2020’s top trends in web design and discuss how you can use them.
On-Pulse Trend #1: A Combination Of Photography & Creative Graphics
Creating cool graphics or attaching awesome photographs to complement your written content doesn’t have to be a game of choosing one or the other. Image editing tools make it easy to merge the two, making for out-of-this-world imagery if done right. This produces unique visual components to a website.
On-Pulse Trend #2: A Dark Mode Feature That Allows Users To Switch Anytime
An increasing number of Internet users are gravitating toward dark themes. This is because they reduce battery power use, look stylish and modern, and are eye-friendly. This kind of feature gives web designers a platform to explore with visuals, making for more striking and memorable design.
On-Pulse Trend #3: The Use Of More Inclusive Language And Accessibility features
The world is progressing in how it addresses a broad spectrum of historically touchy topics. Gender identity, disability and other factors that can be used to marginalise people are now being incorporated into website design in favour of inclusivity. Get clued up on such elements so that all kinds of online users feel welcome and acknowledged when they visit your site. Our own website has a cool tool from Accessibe (red round button of a person in a wheelchair at the bottom right of the screen) which allows users better accessibility of our site ie. change colours; screen read (for visually impaired users); adjust font sizing etc. Try it out Now!
on-pulse trend #4: the use of Custom Illustrations
Custom illustrations have taken the place of stock images as websites are now incorporating their own custom illustrations onto their website. This helps with growing their brand identity and it isn’t too bad on the eyes either, with users enjoying the creative illustrations and staying on the page for longer. Just check out the blog of SEMRUSH where they have curated a set of custom, creative illustrations for each of their blog posts feature images. Custom illustrations allow for a unique look and feel that is associated with the brand and website, making them much more memorable!
The website you start off with isn’t the website of your future. Change is the only constant in the world of website design, so you must be flexible enough to incorporate trends into your site where they are valuable for your business. If you’re not sure which trends are must-haves and which you can afford to pass on, consult with experts in the field. Call us today to create your new website or to get your website up to date.
