My colours say what?
Its always interesting to learn and educate yourself with what your brands colour is actually subconsciously telling people that look at it. Here is an interesting diagram that shows what colours are used in what industries.
Colours and their meanings in Branding.
According to the below infographic there have been studies that have shown that 60 – 80 percent of a customers purchasing decision will depend on the color you have selected for your product! That means that you could lose more than half of your potential sales simply because you have made the wrong colour choices when applying your branding designs. Your colour could essentially make or break your selling potential…. I don’t think you should under estimate the power of colour and how people actually interact with colour.