How to Work on Your Brand Development
Ever experience really great service from a business, but were thrown off by their brand image? Maybe their logo seemed a bit unprofessional? Perhaps their catch phrase was just a bit too cheesy? Did the colours on their website make your head hurt?
It’s hard to put your finger on what it is that holds a cohesive brand identity together …or what makes it fall apart. But Weblab is here to ensure that you’ve got your brand building blocks securely in place- so that it doesn’t all come toppling down…
Brand Basics
Getting the basic elements of your brand in order before you start building your empire is essential. Some of the initial boxes you’ll need to tick include:
- An impressive, concise logo
- Colour scheme
- Mission statement
It’s best to leave the logo design and even colour scheme up to a professional. This will ensure that your brand look is consistent and has an expert feel.
The mission statement should come from the heart and outline the vision for your company and brand.
The Right Imagery
These days, people are flooded with hundreds of amazing, high quality images when scrolling through social media and browsing online. NB: your imagery needs to make the cut! Not only should the images you use be high quality and engaging- they also need to be cohesive!
This is why so many brands use preset settings on their images, so that they all have the same look and feel, which strengthens the overall brand image and allows people to recognise the brand at a glance. Stick to a colour theme. Use similar and impactful imagery. Include your brand’s logo at the bottom of each image. Don’t settle for boring, grainy photos…ever! And watch your brand development grow!
A Catchy Catch Phrase
Choosing a catch phrase or slogan can be really tricky. You want it to be memorable, witty and, most of all, portray what your brand is all about in a single sentence. Here are a few tips to consider when deciding on your perfect tagline:
- How do you want the reader to feel when reading your catch phrase? Excited? Hungry? Envious?
- Who is your target market and what type of language do they use?
- How do you want your company to be perceived?
There is no need to rush this step, because it will be a headache to change it across various platforms and documents should you decide you want a different one.
Unique Personality
Don’t play copycat to competitor brands. It can be tempting to follow the recipe of a company that is already successful, but your biggest weapon is definitely your own uniqueness. What do you have to bring to the world? Make sure you channel your unique voice in the right way, using all the tips we’ve listed in this article, and your perfect clients and customers will find you!
Struggling with bringing your brand to life? We understand what it takes to stand out from the crowd, and we’d love to help you find your unique, brand voice. Talk to us
